Why Real Estate Agents Should Be on Instagram
Instagram just reached the half-a-billion user milestone this week, proving it’s one of the hottest social media networks online.
The photo-and-video sharing app now boasts 500 million monthly users and counting. Two-thirds – 300 million – are using Instagram every day too. Users upload an average of 95 million photos and videos daily and “like” about 4.2 billion daily. What’s more, users spend an average of 21 minutes on the app every day.
Instagram is about double in size compared to its closest rival, Snapchat, in daily active users (300 million daily active users versus Snapchat’s 150 million). Twitter, on the other hand, continues to lag with about 136 million daily active users, while Facebook continues to be the one to beat at nearly 2 billion daily active users. WhatsApp, the messaging app recently surpassed the 1 billion registered users mark.
“500 million is a milestone very few companies get to,” Instagram CEO Kevin Systrom told Forbes. “This scale is not a badge on our uniform, but a signal of our ambition. If we can have a billion or a billion and a half on Instagram, we get closer to capturing every experience in the world.”
Facebook paid $1 billion for Instagram in 2012, which at the time was largely viewed as overpriced since the startup had fewer than 22 million monthly active users back then. Instagram, launching in 2010, has now become one of the fastest-growing apps ever.
Source: “Instagram Passes the Half a Billion Users Milestone,” TechSpot (June 21, 2016) and “Instagram’s Kevin Systom: Half a Billion Users Marks ‘New Chapter,’” Forbes (June 21, 2016)